Responsibilities

• Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs
• Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution
• Develop and run regional field marketing initiatives aligned with pipeline acceleration goals.
• Partner closely with sales
• Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals.
• Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI.
• Continuously test, iterate, and improve programs based on performance data and field feedback.

Requirements

• 3–5 years of experience in B2B field marketing at a high-growth technology company.
• Proven experience planning and executing executive events, customer programs, and field marketing initiatives.
• Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting.
• Experience executing events for both highly technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision makers.
• Experience measuring pipeline influence, campaign attribution, and event ROI.
• Experience managing external vendors, agencies, and production partners.
• Outstanding project management and organizational skills, paired with a keen attention to detail.
• Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs that support pipeline generation.
• Comfortable working cross-functionally in a fast-paced startup environment where priorities evolve quickly.
• Bachelor’s degree in Marketing, Business or a related field preferred

Preferred

• Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software.
• Familiarity with Salesforce, HubSpot, Marketo, or similar CRM and marketing automation platforms.
• Basic design skills with the ability to create/edit marketing assets using Figma, Adobe Creative Suite, Canva, or similar creative software.
• Experience writing marketing and sales content that support events—including campaign emails, event invitations, landing pages, social media content, sales enablement materials, and other customer-facing communications.