Field and Event Marketing Manager

San Francisco, CA (On-site)

$100K/yr – $125K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute field and events marketing programs across two business lines, from strategy through post-event analysis, while partnering with Sales, Demand Gen, and Marketing Ops to drive pipeline and ROI.

  • Lead lifecycle planning, budgeting, and vendor management for events.
  • Coordinate cross-team assets and measure ROI to optimize performance.

Job Description

Responsibilities

  • Support strategy decisions and lead the execution of field, event, and marketing campaigns across both business lines
  • Own project plans for the entire lifecycle of an event (pre-, during-, and post-event), documenting and tracking with attention to detail
  • Contribute to budgetary and resourcing decisions for field and customer marketing activities, including vendor negotiation
  • Partner deeply with Sales leaders to identify where events can build and accelerate enterprise pipeline
  • Keep a pulse on field and customer campaign performance, providing insights for optimization using quantitative and qualitative data
  • Partner with Demand Gen, Content, Product Marketing, and Marketing Ops to execute integrated programs and assets, using AI to accelerate production
  • Measure and report on field program ROI: attendee feedback, pipeline influence, deal acceleration, and engagement
  • Help maintain our third-party event calendar and vendor relationships
  • Lead with creativity — always asking "what haven't we tried?"
  • Travel as needed for events (roughly monthly)

Requirements

  • 4+ years of field marketing and/or events experience
  • Experience executing multi-format programs: conferences, workshops, dinners, or webinars
  • Strong project management skills and comfortable juggling multiple workstreams under deadline
  • Clear, proactive communicator who collaborates well across teams
  • Actively uses AI tools to work smarter - drafting briefs, analyzing event data, or speeding up repetitive tasks
  • Familiarity with Google Suite, SplashThat (or equivalent), Salesforce, Marketo/Eloqua/HubSpot/Pardot, or virtual event platforms (Hopin, Goldcast, Zoom Webinar) is a plus
  • ABM, demand gen, and high-touch executive program experience is a plus

Benefits

  • Ownership: Equity in a fast-growing company
  • 💰 Financial Wellness : 401(k) match, competitive compensation, financial coaching
  • 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
  • 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
  • 📚 Growth: $2,000 learning stipend, ongoing development
  • 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
  • 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
  • 🤝 Connection: Team outings & referral bonuses
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Founded in 2014
San Francisco, California, USA
2.9K employees (151 in marketing)
52% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
11.3M
Monthly Google Ads Budget
$135.9K
Traffic Source Mix
Search
24.8%
Direct
69.3%
Referral
5.1%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
104 (4% of company)
Median Career Experience
9.5 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$434M
Last Raise
$200M
Series F, 4 years ago

Funding History

  • Jan 2022
    Series F • $200M
  • May 2021
    Series E • $80M
  • Oct 2020
    Series D • $80M

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