Responsibilities

• Lead the state's field marketing team, providing daily direction, support, and mentorship.
• Manage the full lifecycle of staffing, including hiring, onboarding, training, and initial 90-day support for new hires.
• Conduct performance evaluations, regular team meetings to align goals, and make staffing recommendations (including promotions and terminations).
• Create, refine, and enforce Standard Operating Procedures (SOPs) for field visits, Jeeter University events, and Social Hours to ensure consistency and operational efficiency.
• Lead the planning and execution of all Jeeter University education programs, serving as the subject matter expert on current and upcoming product standards, brand storytelling, and go-to-market priorities. Ensure education efforts are directly tied to improving in-store advocacy, visibility, and sell-through.
• Own the execution of in-market field programs consisting of Hook Up Days, Social Hours, and community activations. Ensure all activations are executed to brand standards, aligned with quarterly KPIs, and optimized for consumer engagement, budtender impact, and retail performance.
• Partner closely with our VM, Sales and Field teams to drive best-in-class visual merchandising execution. Align with accounts on the placement, installation, and maintenance of Jeeter-branded displays, shelf space, and point-of-sale assets, and provide clear direction on VM standards to elevate retail presence and shoppability.
• Organize and host budtender Social Hours, awards programs, and apparel giveaways designed to build brand loyalty, strengthen community relationships, and reinforce Jeeter's premium positioning within key retail partners.
• Develop and manage state-specific budtender VIP and ambassador initiatives, recruiting and nurturing high-impact advocates within dispensaries to participate in Jeeter's community, education, and activation programs.
• Act as the voice of the market by monitoring local trends, competitive activity, and retail execution opportunities. Translate insights from the field into actionable recommendations for Sales, Marketing, and leadership to continuously improve programs and in-store execution.

Requirements

• Demonstrated experience managing budgets, tracking expenses, and allocating resources in a fast-paced environment.
• Outstanding interpersonal skills with the ability to engage stakeholders at all levels (from budtenders to executive leadership).
• Highly proficient with Microsoft Excel, Asana, and other project management tools for tracking and reporting.
• Ability to adapt quickly to changing market conditions and prioritize multiple projects simultaneously.
• 4+ years of team management experience, including hiring, training, and supervising field or community teams.
• 4+ years of experience in field marketing, brand activation, and event planning, with a proven track record of executing successful community initiatives.

Preferred

• Experience in the cannabis industry or similar regulated sectors is highly preferred.
• Bachelor's degree in marketing, Mass Communications, Business Administration, or a related field is preferred.