Field and Campaign Communications Coordinator

California, MO (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive field communications for campaigns at scale by coordinating plans, digital tools, and cross-affiliate messaging.

  • Own multi-channel field campaign communications planning and cross-affiliate coordination.
  • Must-have: seven+ years labor/political campaigns and five+ years campaign comms.
  • Standout: extensive travel and tight deadlines, with the ability to lead strategic campaigns under pressure.

Job Description

Responsibilities
  • Coordinates and drives communications for field campaigns, including organizing, political and contract campaigns outside the scope of the regional structure.
  • Works with internal teams and campaign leadership to develop and maintain communications plans and editorial calendars for priority campaigns, aligning messaging, content, and timing across channels.
  • Advises the Assistant Director on staffing and other workplace issues with respect to field campaigns.
  • Works with field communicators and affiliate communications staff to coordinate campaign resources and tools, messaging, and content across channels.
  • Coordinates dissemination and training on AFSCME’s digital toolkit, content sharing center, Union Hall and other tools developed to build capacity and assist AFSCME affiliates and field campaigns.
  • Develops and works with affiliates and field communicators to coordinate digital campaigns and tools, including social media campaigns, mobile campaigns, advertising and editorial support.
  • Collaborate with affiliates to create landing pages to optimize user experience and collect data.
  • Monitor, analyze and report back on key campaigns to stakeholders and internal team throughout the process, using insights to inform ongoing communications planning and execution.
  • Assist both IU field communications staff and affiliates with campaign messaging and strategy development and helps translate campaign goals into coordinated communications plans.
  • Performs other duties as required to support the department and its mission.
Requirements
  • Graduation from an accredited four-year college or university with a degree in journalism, English, communications or public policy
  • Minimum of seven (7) years of experience in labor, political or community organizing campaigns and advocacy communications, including five (5) years of communications and campaign experience
  • Experience running multi-channel digital campaigns and knowledge of digital media platforms including web content management systems, email tools, social media, etc.
  • Ability to craft messages that are based on AFSCME story and tailor those messages for different audiences and channels
  • Ability to evaluate the success of a digital campaign by compiling and reviewing analytics
  • Experience in the production of leaflets, brochures, direct mail pieces, videos, web and social media content and other assets, preferably within a labor union or advocacy organization
  • Experience using a Customer Relationship Management system for email campaigns (e.g. Action Network, Salesforce, Constant Contact, Mailchimp)
  • Experience with content management systems (CMS), such as WordPress or Drupal
  • Experience with texting platforms, such as Mobile Commons (SMS) or Scale to Win (peer-to-peer)
  • Demonstrated understanding of AFSCME related programs and/or labor issues and initiatives that permit effective information distribution
  • Strong relationship building skills and advanced ability to develop strategic communications campaign plans
  • Advanced ability to develop and lead projects and operationalize strategic communications campaign plans
  • Ability to use initiative to execute projects that may be vaguely defined
  • Advanced understanding of AFSCME and union programs and initiatives
  • Ability to set priorities, work under pressure, handle multiple projects simultaneously, meet established deadlines
  • Must thrive in an environment with tight deadlines, high-pressure, lots of travel and irregular hours
  • Requires a high level of judgment and ability to take initiative and work independently
  • Excellent oral and written communications skills
  • Strong presentation and platform skills
  • Travel And Work Hours: Extensive travel, weekends may be required
Nice To Have
    Benefits
      About Company
      • AFSCME is the nation’s largest and fastest growing public services employees union.
      • AFSCME’s members provide the vital services that make America happen.
      • We are nurses, corrections officers, child care providers, EMTs, sanitation workers and more.
      • With working members in hundreds of different occupations and retirees across the country, AFSCME advocates for fairness in the workplace, excellence in public services and prosperity and opportunity for all working families.
      • AFSCME is a union comprised of a diverse group of people who share a common commitment to public service.
      • For us, serving the public is not just a job, it’s a calling.
      • An important part of our mission is to advocate for the vital services that keep our families safe and make our communities strong.
      Other
      • Extensive travel, extended work hours, including weekends may be required.
      • Valid driver’s license required.
      AFSCME logo

      AFSCME

      AFSCME is the nation’s largest and fastest growing public services employees union. AFSCME’s members provide the vital services that make America happen. We are nurses, corrections officers, child care providers, EMTs, sanitation workers and more. With working members in hundreds of different occupations and retirees across the country, AFSCME advocates for fairness in the workplace, excellence in public services and prosperity and opportunity for all working families.AFSCME is a union comprised of a diverse group of people who share a common commitment to public service. For us, serving the public is not just a job, it’s a calling. An important part of our mission is to advocate for the vital services that keep our families safe and make our communities strong. We also advocate for prosperity and opportunity for all of America’s working families. We not only stand for fairness at the bargaining table — we fight for fairness in our communities and in the halls of government.

      Founded in 1936
      Washington, District of Columbia, USA
      1.2K employees (43 in marketing)

      Traffic Signals

      Monthly Visitors
      107.8K
      Monthly Google Ads Budget
      $2.7K
      Traffic Source Mix
      Search
      37.2%
      Direct
      53.9%
      Referral
      6.7%
      Social
      1.1%
      Paid
      0.9%

      Headcount Trend

      Current headcount: ~1.2K

      Marketing Team

      Marketing Team Size
      43 (4% of company)

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