Responsibilities

• Assist with social media strategy across Instagram and Facebook; reinvigorate TikTok.
• Create and capture engaging content including photos, video, reels, and event coverage.
• Help maintain a consistent brand voice and visual identity.
• Coordinate content calendars and marketing campaigns.
• Make minimum 2 posts per week across all social media platforms, aligning with team before posting with a goal to own the strategy after training period.
• Represent the brand at festivals, tastings, promotions, and community events.
• Coordinate logistics and setup for activations and samplings.
• Build relationships with retailers, bars, restaurants, and distributor partners.
• Support local grassroots marketing efforts and partnerships.
• Manage small event staff team and hire more help as needed.

Requirements

• 2+ years of experience in marketing, social media, events, or brand promotion.
• Strong understanding of Instagram, TikTok, and short-form content creation.
• Comfortable working independently and managing multiple projects.
• Excellent communication and organizational skills.
• Ability to work occasional evenings and weekends for events.

Preferred

• Passion for craft beverage, hospitality, food & beverage, or lifestyle brands preferred.
• Experience in alcohol beverage marketing is a plus, but not required.