Responsibilities

• Draft marketing abstracts for innovations arising from U-M research across all disciplines.
• Coordinate the posting of marketing abstracts to U-M online portals such as In-Part and eLucid.
• Support outbound marketing efforts for select inventions and innovation portfolios, including identifying potential industry partners and drafting outreach emails for review by licensing managers.
• Assist with developing marketing campaigns (e.g. social and digital promotion) of U-M innovations (e.g., coordinating content for Innovation Partnerships' LinkedIn and other approved channels)
• Create customized "innovation shortlists" and thematic portfolios (e.g., by industry, application area, or partner interest) in response to inbound industry inquiries and strategic outreach initiatives.
• Support CRM adoption and data quality, including entering and updating industry contact information, outreach touchpoints, campaign notes, and reporting fields in a centralized system as it is implemented.
• Help establish and maintain campaign tracking practices, including documenting outreach activities, outcomes, and follow-up needs using office-approved templates and workflows as they are developed.
• Prepare customized marketing materials at the request of licensing managers.
• Utilize AI tools to efficiently generate high-quality marketing content for a large volume of innovations.
• Stay abreast of new AI tools for performing tasks and make Innovation Partnerships' leadership aware of these tools and their benefits.

Requirements

• An advanced degree in a scientific field and a demonstrated ability and interest in writing marketing content, or a bachelor's degree and a background and interest in journalism or other writing discipline
• the ability to work independently as well as in a team environment
• ability to work under pressure with tight deadlines
• detail oriented with ability to work on multiple projects at the same time
• growth mindset with a willingness to learn new terms, technologies, and concepts both through hands-on experience, self-directed training, and formal training provided by other members of the office
• willingness to accept and adopt feedback from members of the Licensing team
• Full-time applicants are preferred, but part-time applicants able to work at least 20 hours/week in the office will be considered
• This position is expected to make at least a twelve-month commitment to the office

Preferred

Benefits