Responsibilities

• The growth engine end to end: audience growth, engagement rate, email/SMS list growth, Discord activation, streaming numbers, and ticket conversion — with clear KPIs you're accountable for.
• Paid acquisition & retargeting: building and running Meta / TikTok / YouTube / Snap ad campaigns, custom audiences, lookalikes, and retargeting funnels — including tour ticket campaigns city by city.
• Owned-audience CRM: growing, segmenting, and nurturing the email and SMS lists (including by geography), and running smart, well-timed campaigns around releases and shows.
• Funnel & data: instrumenting pixels, links, and analytics so we actually know what's working; reporting on what moves the needle and reallocating spend/effort accordingly.
• Experimentation: a constant cadence of tests — hooks, formats, CTAs, landing pages, offers — killing what fails and scaling what wins.
• Superfan activation: turning the Discord and top fans into a mobilized community and street team.
• Release & tour growth playbooks: repeatable systems so every drop and every show sells better than the last.
• UGC / influencer campaigns: managing and further building a network of creators and in-house accounts to manufacture virality around Sam and his music.
• Creative marketing: leading any other marketing tactics relevant to growing and activating Sam's fanbase (for example, local in-person strategies).
• Managing a team: potentially managing a small team if it's necessary to implement relevant growth/activation strategies.

Requirements

• A growth marketer / growth engineer with a track record of measurably moving audience, engagement, or conversion numbers — ideally for artists, creators, or DTC/consumer brands.
• Hands-on with paid social (Meta Ads Manager especially), custom/lookalike audiences, and retargeting — you've spent real budget and know the levers.
• Comfortable with data: analytics, attribution, A/B testing, spreadsheets, and reading a funnel.
• Fluent in the mechanics of each platform (what actually drives reach and conversion, not just posting).
• Fast-moving, self-directed, and obsessed with results over vanity metrics.
• You know how to build a cult-like fanbase that listens on repeat, buys tickets to shows, buys merch, etc.

Preferred

• Bonus: email/SMS platforms (Klaviyo, Mailchimp, community.com, etc.), Discord community building, familiarity with ticketing/streaming analytics, light creative/copy skills.