Own community level marketing strategy and execution across occupancy and engagement; bridge corporate policies with on site teams and lead training, budget and quality assurance to drive growth.

• Community Marketing Ownership: Develop and execute localized campaigns and oversee budget and performance across multiple communities.
• Operations and Compliance Liaison: Align marketing activities with policy, health regulations, and executive direction while maintaining confidentiality.
• Team Leadership and Training: Recruit, mentor, and evaluate marketing staff and deliver sales and engagement training.
• Budgets and Performance Tracking: Monitor and optimize community marketing spend and track outcomes.
• Quality and Presentation Oversight: Review and uphold the appearance and presentation of each community and grounds.
• Facility Growth Insights: Conduct site visits and analyze census data to identify growth opportunities.
• Policy Alignment: Develop internal marketing procedures consistent with company philosophy and compliance standards.
• Feedback & Experience Management: Handle resident, family, and visitor feedback with care and report appropriately.
• Welcoming Environment Stewardship: Promote a positive, respectful atmosphere for residents and staff.
• Training Programs: Deliver training on sales skills, customer service, and community engagement.