Responsibilities

• Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs.
• Develops and maintains productive internal and external marketing strategies including referral sources and community relationships.
• Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.
• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.

Requirements

• Superior communication skills and strong customer service orientation required
• Valid state issued driver’s license and travel are required
• Ability to speak and understand the English language
• Ability to make independent decisions when circumstances warrant such action
• Ability to deal tactfully with personnel, residents, visitors, and the general public based on whatever maturity level they are currently functioning
• Ability to be calm and level-headed in emergencies
• Well groomed, professional and possess ability to work harmoniously with other personnel
• Follows written and oral instructions
• Maintain patience, tact, cheerful disposition and enthusiasm, as well as ability to handle residents, staff, and visitors, based on whatever maturity level they are currently functioning

Preferred

• Degree in marketing or human services field preferred
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred