External Strategic Communications & Funding Strategist

Minneapolis, MN (Unknown)

Salary Not AvailableMid Level6+ years expFull time

Posted 4 days ago

Job Summary

Own MIDB’s external narrative, brand positioning, and audience engagement; lead the development of the brand story, major publications, and executive messaging while coordinating with donors, faculty, and university partners.

  • Develop and steward external storytelling and key campaigns.
  • Build and optimize Salesforce audience segmentation and donor communications.

Job Description

Responsibilities

  • External Narrative Framework, Brand Messaging Leadership & Positioning (30%)
  • Lead the strategic development, evolution, and executive oversight of MIDB’s overarching brand story, core messaging frameworks, and master positioning platforms.
  • Oversee the end-to-end strategy, content architecture, writing, and production of MIDB’s externally facing annual report and major impact publications to demonstrate ROI to donors, University leadership, and community stakeholders.
  • Co-develop an integrated institute editorial calendar with the Internal Strategist, ensuring external storytelling seamlessly complements internal messaging without overlap.
  • Translate complex brain development research, clinical innovations, and grant awards into accessible, high-impact feature stories, public announcements, and thought leadership campaigns.
  • Direct executive messaging and public positioning (including LinkedIn presence) for MIDB leadership and faculty researchers to amplify expert voices in national and regional forums.
  • Stakeholder Curation, Audience Segmentation & Salesforce CRM (25%)
  • Lead the strategic buildout, management, and optimization of the Salesforce CRM platform to map, segment, and track engagement across priority external audiences.
  • Cultivate targeted communication pathways for high-net-worth donors, government agencies, community organizations, and healthcare networks.
  • Partner closely with the University of Minnesota Foundation (UMF) to align donor communication strategies, stewardship touchpoints, and philanthropic pipeline growth.

Requirements

  • BA/BS degree and at least 6 years of experience in a relevant field.
  • Demonstrated leadership, collaboration, customer service competence.
  • Demonstrated excellent written and oral communication in English.
  • Proven ability to establish and maintain effective working relationships with internal clients, external clients and the public.
  • Proven ability to work within a fast-paced high-change environment.
  • Proven experience with managing websites and social media channels.
  • Demonstrated commitment to diversity and inclusion.

Preferred

  • Master’s degree in communication, business administration, public administration or related field.
  • Ten (10) years of professional communications experience that includes supervisory responsibilities.
  • Highly proficient with technology including content management systems, and email marketing software.
  • Experience with Adobe Creative Suite (particularly InDesign and Photoshop) and video editing software.
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Salaries

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,880 salaries.

See all University of Minnesota salaries

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K
University of Minnesota logo

External Strategic Communications & Funding Strategist

University of Minnesota · Minneapolis, MN · Unknown