Own external earned media strategy and enablement, translating corporate narratives into proactive media opportunities and executive thought leadership across global outlets.

• Earned Media Strategy & Agency Partnership: Collaborate with PR agency to identify story opportunities and develop timely, compelling pitch angles aligned to priority narrative beats for both B2B and consumer audiences.
• Maximize PR agency performance helping to sharpen briefs, challenge thinking, and ensure proactive, high-quality execution against PMI’s strategic communications goals.
• Partner with PR agency (and consult with internal stakeholders, including regional and functional leads) on developing strategy and positioning for global media house moments.
• Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
• Use media intelligence and performance insights (e.g., message pull-through, tier-1 quality, topic traction) to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
• Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments, ensuring coverage reinforces desired brand perception, priority narratives, and authoritative topic associations.
• Earned & Sponsored External Opportunities: Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach unaware or new audiences (e.g., third-party events, podcasts, partner activations, key account–adjacent moments).
• Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities (e.g., panels, conferences, tentpole events) that advance PMI’s narratives and reputational goals.
• Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
• Identify and shape thought leadership platforms (e.g., executive bylines, strategic reports, high-impact forums, and selective partnerships) that reinforce priority narratives and differentiate PMI’s point of view.

Narrative Ownership & Enablement: Lead efforts for defined corporate message houses, including maintenance of current proof points, examples, and data, ensuring they reflect evolving business priorities and external context.

• Own external narrative governance for assigned topics (message architecture, claims/proof points, and executive-ready guidance), ensuring consistency across earned media, executive platforms, and thought leadership moments.
• Define what is included in narrative-specific enablement kits (e.g., message houses, executive-ready slides, talk tracks, FAQs, supporting materials) and proactively distribute to internal stakeholders and executives ahead of external opportunities.
• Maintain and refresh enablement kits on a regular cadence; communicate updates clearly and ensure adoption across PR, Marketing, and regional teams.

Cross-Functional Collaboration & Judgment: Work closely with Director of PR & Communications, Marketing, regional teams, and agency partners to ensure narrative consistency and executional excellence across external touchpoints.

• Influence senior stakeholders and cross-functional partners to align on narrative, timing, and external positioning—often without direct authority—and deliver clear recommendations (including go/no-go) in ambiguous, high-visibility situations.
• Maintain issues readiness for assigned narratives, including rapid response positioning, Q&A, and escalation recommendations in reputationally sensitive moments.
• Navigate nuanced, high-visibility topics with maturity and discretion; identify risks early (misalignment, gaps, timing, tone) and recommend solutions.
• Independently manage multiple workstreams and deadlines; maintain clear tracking of opportunities, deliverables, approvals, and outcomes.