External Communications Manager

Boston, MA (Unknown)

$138K/yr – $194K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive media relations strategy and execution, collaborating with leadership and cross-functional teams to implement strategic PR programs, place coverage, and measure impact across markets.

  • Lead priority outlet relationships and influencer engagement
  • Collaborate across practice areas to generate topics, craft messages, and report on KPIs

Job Description

Responsibilities

  • Establish and maintain positive relationships with priority media outlets and key industry influencers
  • Develop strong relationships with firm stakeholders, including leadership, lawyers and lateral hires; collaborate with the wider brand and communications teams, business development, events and practice/industry marketing teams to implement strategic communication programs that align with business objectives and plans
  • Monitor ongoing industry trends, editorial calendars and competitor activity; provide trend analysis
  • Identify media opportunities; actively lead topic generation efforts and collaborate across practices and markets
  • Pitch and place profile-raising coverage
  • Craft media messages, including research and writing of press releases, drafting of deal announcements and other client-related communications as well as copy for the firm website
  • Serve as a firm contact for media requests; coordinate information and interview preparation
  • Collaborate with external agencies as directed by communications leaders
  • Proficiency of Salesforce to track PR activity and use data to report to stakeholders and inform public relations plans
  • Leverage the firm’s news distribution and media monitoring tools

Requirements

  • Bachelor’s Degree
  • At least five (5) years of related work experience
  • Ability to build strong media relationships within key sectors
  • Knowledge of news distribution, media monitoring and tracking software
  • Strong written and verbal communication skills
  • Strong organizational skills
  • Ability to work under tight deadlines and prioritize responsibilities
  • Ability to handle and maintain confidential information
  • Ability to work effectively in a fast-paced environment
  • Ability to work independently and under own direction and initiative

Benefits

  • Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
  • Generous compensation packages that recognize hard work and excellence.
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McDermott Will & Schulte

4.3 Glassdoor

McDermott Will & Emery is now McDermott Will & Schulte.Leading organizations turn to global law firm McDermott Will & Schulte for a better way to address legal challenges, connect with those at the forefront, and drive stronger outcomes. Working across more than 20 offices globally, our 1,750+ lawyers act on data-driven insights, deep relationships, and unmatched industry experience to deliver on our commitment of Always Better. Attorney Advertising. Prior results do not guarantee a similar outcome.

Founded in 1934
USA
3.6K employees (81 in marketing)
81% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
122.2K
Traffic Source Mix
Search
51.4%
Direct
40.3%
Referral
6.2%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
68 (2% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

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