Responsibilities

• Drive external communication planning and strategy – including media outreach, community partnerships and earned media assets – focusing on critical priority areas for Practices and Offices.
• Lead stories that resonate with target audience(s) while developing and implementing a proactive media strategy (across all markets) to generate positive awareness of Little.
• Collaborate with others on the development, review, editing, and deployment of external communications/marketing materials. Inform content and messaging. Identify gaps in communication.
• Participate in business development discussions to translate Practice and Studio value propositions into effective communications and storytelling. Enhance written thought leadership with our Practice Leaders, Studio Principals, Design Partners/Principals and Office Presidents.
• Partner with Little’s Digital Marketing Manager to create/share resources for “earned” and “owned” content, ensuring a consistent and clear strategy and vision across all marketing platforms
• Monitor, track, and analyze the impact of and responses to communication. Sets metrics and key performance indicators (KPIs) to evaluate effectiveness at outset.
• Leverage and build valuable relationships with local and national business/industry publications, including having an active presence and ability to engage with writers/reporters on LinkedIn
• Track deadlines and execute survey submissions for industry listings across local and national publications
• Coach, inspire and mentor junior level team members

Requirements

• Education: Bachelor’s degree in communications, marketing, journalism or demonstrated equivalent
• Minimum 8 years related experience. Experience in the A/E/C industry is preferred.
• Expert storyteller, writer and editor
• Excellent skills in a wide range of marketing and communication strategies, with deep focus on media/public relations
• Experience in measuring, tracking, and reporting the effectiveness and results of initiatives
• Capability to manage multiple assignments and priorities simultaneously in a fast-paced environment
• Ability to manage and direct public relations agency support when necessary
• Highly detailed, creative, collaborative, and resourceful
• Deep relationships and contacts across the media landscape; experience developing and executing media plans
• Advanced knowledge of Adobe Suite, Wordpress, and media tracking platforms is preferred
• Strong business sense, leadership, and verbal/written communication skills

Preferred

• Experience in the A/E/C industry is preferred.
• Advanced knowledge of Adobe Suite, Wordpress, and media tracking platforms is preferred.