External Communications Manager

Responsibilities

• Contributes to and helps manage relevant budgets for assigned projects.
• Other duties as assigned.
• Monitors and reports on the effectiveness of communications strategies and tactics.
• Develops and executes communications strategies that position the organization, its clinicians and executives as national leaders in health care.
• Manages a variety of beats/service lines and identifies proactive stories for traditional media, social media, video, or other storytelling opportunities. Collaborates with internal communications, video, and social media teams to plan and execute storytelling opportunities.
• Plans and coordinates media events, including speech writing, media strategy, and other external stakeholder communications.
• Maintains strong relationships with relevant local and national media to enhance brand visibility.
• Manages day-to-day proactive and reactive media requests to address inquiries and promote positive coverage.
• Maintains strong relationships with internal stakeholders to ensure communications strategies support business and inter-departmental goals.
• Counsels executives with issues management and supports the communications team with the development of messaging and planning. Analyzes audience research (media, social media, and other vehicles) and adjusts communications tactics accordingly.

Requirements

• Deep understanding of the traditional media and trends in social media [Required]
• Strong storyteller with experience communicating to multiple audiences via multimedia and new media [Required]
• Holds strong relationships with local and national media [Required]
• Understands newsroom (TV, print, online, radio) operations [Required]
• Strong organizational skills and experience in a high-volume, fast-paced organization [Required]
• Ability to provide media and public speaking coaching to executives, physicians and team members [Required]
• Superb writing, copy editing and public speaking skills [Required]
• Proficiency in AP Style [Required]
• Excellent analytical and problem-solving skills [Required]
• Effective computer skills, particularly Word, Outlook, PowerPoint and Excel [Required]

Preferred

• Proficiency with editing software/apps [Preferred]
• Experience working in a traditional newsroom or online news organization [Preferred]
• Experienced in brand journalism strategies [Preferred]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits