Responsibilities - Develop and implement innovative LinkedIn content strategies aligned with brand goals, including articles, posts, videos, and graphics. - Manage daily social media activities using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor engagement, and optimize content performance. - Conduct social listening to gather insights on industry trends, competitor activities, and audience preferences to inform content planning. - Design eye-catching graphics and visual assets using Adobe Photoshop and Adobe Illustrator to enhance post appeal and brand consistency. - Monitor digital marketing performance metrics through Google Analytics and media performance analytics tools to evaluate campaign effectiveness. - Engage with followers by responding to comments, messages, and inquiries promptly to nurture community relationships. - Coordinate with cross-functional teams for public relations initiatives, branding efforts, and e-commerce promotions on LinkedIn and other platforms.