Expert Events Marketing Specialist

Raleigh, NC (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 9 days ago

Job Summary

Own Veradigm's event strategy and portfolio, guiding cross-functional teams to align programs with priorities and drive pipeline through strategic conferences, executive events, and targeted engagement.

  • Own event strategy and portfolio from planning to execution
  • Influence marketing, sales and executive leadership on where to invest for impact

Job Description

Responsibilities

  • Own Veradigm's event strategy and portfolio, ensuring programs align to corporate priorities, business-unit objectives and revenue opportunities.
  • Advise Marketing, Sales, Client Success and Executive Leadership on where Veradigm should engage, evaluating conferences, sponsorships, speaking opportunities and client meetings on strategic relevance and expected business impact.
  • Build event strategies that define business objectives, target audiences, key messages, executive participation and measures of success.
  • Partner with Sales on pre-event account strategy — priority clients and prospects, executive meetings and targeted engagement plans.
  • Lead event narrative and experience design, communicating Veradigm's differentiated value across Provider, Payer and Life Sciences audiences and the broader Veradigm Network.
  • Extend major conferences beyond the booth through executive dinners, advisory councils, client roundtables and thought-leadership sessions.
  • Lead strategy and execution for Veradigm-hosted client and executive events, and for strategic internal programs including leadership meetings, sales kickoffs and town halls.
  • Work with executives and subject-matter experts to develop keynotes, panels, demonstrations and talking points for healthcare industry audiences.
  • Own program management and onsite execution — timelines, workstreams, risk, vendors, agencies and production partners — and manage budgets, contract negotiation and reconciliation.
  • Define success metrics with Marketing and Sales Operations, measure pipeline influence and ROI, and turn post-event findings into recommendations and repeatable playbooks.

Requirements

  • Bachelor's degree or equivalent technical/business experience required.
  • 5+ years of internal and external event and tradeshow expertise required.
  • Healthcare, healthcare technology or other complex B2B industry experience strongly preferred.
  • Certified Meeting Professional (CMP) designation preferred.

Preferred

  • Certified Meeting Professional (CMP) designation preferred

Benefits

  • comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Veradigm logo

Veradigm

3.3 Glassdoor

Veradigm is an integrated data systems and services company that combines data-driven clinical insights with actionable tools to help healthcare stakeholders improve the quality, efficiency, and value of healthcare delivery—these stakeholders include biopharma, health plans, healthcare providers, network partners, and most importantly, the patients they serve.We build solutions that are designed to help healthcare stakeholders to improve patient lives through data driven insights. We are dedicated to simplifying the complicated healthcare system with next-generation technology and solutions, transforming healthcare from the point-of-patient care to everyday life. As a result, Veradigm attracts leaders in healthcare, technology, and innovation, seeking to work with us to deliver insights and solutions to the benefit the healthcare ecosystem with the objective being to improve healthcare quality while lowering the cost of healthcare. Veradigm is an organization comprised of passionate and energetic people whose everyday focus is on helping all healthcare stakeholders drive the best care possible for healthier communities. We believe diversity is the foundation of innovation, and we are dedicated to fostering an inclusive environment that supports the talents of all people.

Founded in 2013
Chicago, Illinois, USA
1.7K employees (47 in marketing)
60% recommend to a friend
45% CEO approval

Marketing Team

Marketing Team Size
31 (2% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.4M
Last Raise
$90K
Series Unknown, 12 years ago

Funding History

  • Aug 2014
    Series Unknown • $90K
  • Dec 2013
    Series A • $1.4M

Traffic Signals

Monthly Visitors
69.2K
Monthly Google Ads Budget
$38.3K
Traffic Source Mix
Search
36.4%
Direct
47.4%
Referral
10.7%
Social
4%
Paid
1.2%

Headcount Trend

Current headcount: ~1.7K

Recent News

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Expert Events Marketing Specialist

Veradigm · Raleigh, NC · Hybrid