Responsibilities

• The Expert Consultant, Marketing (MarTech) role at FRWD centers around a few key functions, specifically: Problem solving and case delivery * Drive key workstreams (especially MarTech related workstreams) with support from leadership team and deliver results to meet client expectations and build client promoters * Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise * Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.) * Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors * Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans * Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data) Client communication and results * Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties * Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan * Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact Extraordinary teaming * Maintain a consistently positive and at-cause attitude, and contribute to day-to-day work across the case team * Actively seek out and act upon feedback from team, peers, and leaders in the business * Share expertise and best practices with team members across the FRWD ecosystem and across the broader Bain ecosystem * Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

Requirements

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform) with clear leadership experience and consistent trajectory
• 3-5+ years of MarTech experience (e.g. MarTech stack assessments, marketing automation, CDP implementations, measuring ROI on MarTech investments etc.)
• Bachelor’s degree required; MBA not required but preferred
• Exceptional strategic thinking and analytical skills to solve complex problems
• Experience contributing to high performing, cross-functional, integrated teams
• Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis-driven approach
• Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors
• Strong expertise in the digital media landscape, including media partners/products and industry best practices
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams
• Strong verbal and written communication skills

Preferred

• Bachelor’s degree required; MBA not required but preferred

Benefits

• Bain & Company's comprehensive benefits and wellness program is designed to help employees achieve personal independence, protection and stability in the areas most important to you and your family.
• Bain pays 100% individual employee premiums for medical, dental and vision programs, offering one of the most comprehensive medical plans for employees without impacting your paycheck
• Generous paid time off, including parental leave, sick leave and paid holidays
• Fully vested 401(k) company contribution
• Paid Life and Long-Term Disability insurance
• Annual fitness reimbursements