Responsibilities

• Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement
• Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience
• Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production
• Identify and manage external vendors, fabricators, venues, and partners to bring projects to life
• Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact
• Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETA’s mission
• Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets
• Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results
• Stay up to date on cultural trends, experiential formats, and innovative marketing approaches
• Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met

Requirements

• Bachelor’s degree in a related field or equivalent experience
• Minimum of five years of experience in experiential marketing, creative production, live events, or related fields
• Proven ability to execute creative, non-traditional marketing or experiential projects
• Strong project management skills with the ability to handle multiple complex initiatives simultaneously
• Experience working with vendors, fabricators, and external partners
• Demonstrated ability to think creatively while also executing with precision and attention to detail
• Strong understanding of social media and how real-world moments translate into viral content
• Comfort working in fast-paced, high-pressure environments with evolving priorities
• Excellent communication and collaboration skills
• Sound judgment, discretion, and professionalism at all times

Benefits

• A list of benefits available to qualified employees is available here.