Responsibilities

• Experiential Events (40%)
• Assist with the strategy, and oversee the various phases of planning and execution of bespoke, targeted experiential events that elevate the CityPlace brand, from ongoing programming to intimate tenant activations and member-exclusive moments to marquee programming such as District Fit, Taste of CityPlace, Holidays at CityPlace and signature cultural moments.
• Develop event concepts that reflect CityPlace's intersection of fashion, dining, wellness, and culture, and align with annual marketing themes, seasonal campaigns, and tenant priorities.
• Manage event budgets, timelines, and vendor relationships, including production agencies brought on for marquee moments.
• Partner closely with the Creative Agency to ensure visual and brand alignment across event collateral, signage, barricades, and on-site activations.
• Coordinate with property operations on FF&E, signage, and storage logistics.
• Oversee on-site event execution, troubleshooting in real time and ensuring guest experience meets the CityPlace and Related Ross brand standards
• Conduct post-event analysis with clear KPIs (attendance, engagement, tenant participation, conversion, ROI) and translate learnings into future programming.
• CRM & Lifecycle Marketing (30%)
• Manage the CityPlace customer database and CRM strategy, including segmentation across visitor types, list growth, and database hygiene.

Requirements

• 5–7 years of marketing experience with demonstrated ownership of experiential events, CRM, or lifecycle marketing — ideally a combination
• Proven track record planning and executing branded events, from intimate activations to large-scale public programming
• Hands-on experience with CRM and email marketing platforms, such Salesforce Marketing Cloud
• Strong understanding of customer segmentation, journey mapping, and lifecycle campaign strategy
• Experience launching or managing a loyalty program preferred
• Excellent project management skills with the ability to manage multiple workstreams and stakeholders simultaneously
• Strong verbal and written communication skills, with the ability to build relationships across tenants, agency partners, and internal teams
• Proficiency with Asana or comparable project management tools

Preferred

• Experience in luxury retail or hospitality, mixed-use real estate, retail centers, or destination marketing
• Background working with multi-brand ecosystems where the property brand and tenant or associated brands must coexist
• Familiarity with the South Florida or Palm Beach County market and its seasonal dynamics
• Familiarity with analytics tools and the ability to translate data into actionable insights
• Experience managing creative and production agency relationships

Benefits

• Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities