Exempt to Permanent – Public Relations Assistant (1310) – Citywide (169008)

Responsibilities

• Creates drafts of public relations materials or publicity releases; prepares and distributes public relations materials as directed for the coordination of public information and other related program activity.
• Prepares and maintains accurate and up-to-date departmental publicity mailing lists; mails pamphlets, booklets and other material to interested parties.
• Compiles, gathers and proofreads data used in the preparation of annual reports, pamphlets and other reports related to departmental public relations and community activities.
• Gathers, categorizes and organizes media advisories; maintains files of newspaper, radio, television and internet research of interest to the public relations department.
• Assists with advertising strategies and arranges for and takes part in special events such as workshops, retirement ceremonies, contests, conferences, etc.
• Makes regular contacts with the public, other departments, and outside organizations to arrange/conduct department tours, and to furnish and obtain a large variety of public information.
• Answers telephones and e-mails; responds to the public and refers questions or problems regarding media advisories or publicity releases to departments or agencies.
• Maintains computer files, databases and lists of relevant groups (e.g. media) and generates computerized reports.
• Conducts on-line research regarding department media and publicity activities, as directed.
• Tracks and monitors contract invoices and other section costs.

Requirements

• City Employment Status: Current Category 16, 17, or 18 Exempt Employee in Class 1310 who has worked at least 2,080 hours in class 1310; AND
• Education: Possession of a baccalaureate degree from an accredited college or university
• Education Substitution: Experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation, and/or dissemination of news and information in a variety of formats for internal and external communications may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.