Responsibilities

• Strategic Practice Leadership & Rigor: Define, advocate for, and uphold the integrity of Axicom’s strategic planning process—from brief to execution. Build a unified, high-octane way of working across the agency -- and the US Burson Group -- to establish best practices for brand positioning, research synthesis, and creative briefing.
• Narrative Development & Storytelling Architect: Craft high-stakes narrative frameworks, brand messaging, and story arcs that translate complex technology and AI innovations into compelling, human-centric positioning for clients and major brand moments.
• Integrated Strategy Development: Lead the development of ambitious, multi-channel connection strategies. Take core creative ideas and seamlessly integrate them across paid, owned, and earned media (PR, social, digital, influencers, content, SEO)—utilizing calculated bravery to push brands into uncharted territory.
• Creative Catalyst & Briefing: Partner hand-in-hand with creative leads to translate research, data, and cultural cues into sharp creative briefs and truths. Architect "big ideas" built for multi-channel success, ensuring work is optimized for maximum resonance in every channel.
• New Business Driver: Serve as the strategic lead in high-stakes new business pitches. Mobilize cross-functional teams (research, data analytics, communications planning, digital, and creative) to deliver winning, narrative-driven strategy.
• C-Suite Client Counsel: Serve as a recognized thought leader and trusted advisor to senior executives at cutting-edge tech, AI and innovation-driven companies, delivering smart, effective solutions to complex communications and business challenges in a fast-paced environment.
• Team Building & Mentorship: Inspire, build, and lead a lean, dynamic team. Cultivate an environment where ideas flourish, instilling a mindset of curiosity, future-forward integrated thinking, and strategic rigor across the practice.
• Insight & Cultural Intelligence: Serve as an ongoing source of intelligence for the agency. Harness audience data, cultural cues, and emerging tech trends to help client teams stay ahead of the curve and pinpoint high-impact audience segments.
• IP & Thought Leadership: Partner across Axicom and Burson/WPP to develop agency Intellectual Property, original points of view on cultural/category trends, and represent Axicom externally on industry panels, conventions, and speaking engagements.
• Network & Collaboration Hub: Connect research, insights and intelligence, digital, PR, and creative teams across Axicom and the broader Burson Group and WPP network to ensure cohesive, integrated campaign execution.

Requirements

• 15+ Years of Experience: Deep background in cultural, integrated, media, or strategic planning within an agency setting (PR, digital, creative, or communications consultancy).
• Technology Sector Expertise and Track Record: Deep experience with AI, B2B and consumer technology brands is required, including high-growth enterprise verticals. Experience with tech sector-focused earned media is a major plus.
• Strategic & Analytical Mastery: Plugged into culture and emerging trends and highly adept at interpreting complex data and extracting actionable insights into compelling narratives and ideas that impact clients and their stakeholders.
• Futurist & Tech-Savvy: Deeply passionate about technology, AI, and emerging media trends, with a proven track record of pioneering multi-channel strategies.
• Entrepreneurial & Hands-On: Thrives in fast-paced, high-velocity environments. You possess a "roll-up-your-sleeves" work ethic and prefer active creation over corporate oversight.
• Master Storyteller & Communicator: Outstanding executive presence with a track record of pitching, presenting, and persuading C-suite clients and internal stakeholders.
• Inclusive Leader & Coach: Proven talent for attracting, mentoring, and retaining strategic talent while fostering a collaborative, diverse, and accountable team culture.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome .