Responsibilities

• Lead the agency’s brand strategy function across pharmaceutical, biotech, and healthcare accounts.
• Develop and oversee brand positioning, messaging architecture, portfolio strategy, launch strategy, customer engagement strategy, and omnichannel planning.
• Translate market dynamics, customer insights, clinical data, and competitive intelligence into actionable strategic recommendations.
• Ensure all strategic work is grounded in deep audience understanding, business objectives, and measurable outcomes.
• Drive high-quality strategic thinking across all stages of the brand lifecycle, including pre-launch, launch, growth, LOE, and franchise evolution.
• Serve as a senior strategic counselor to clients, including brand teams and senior commercial leaders.
• Lead client workshops, annual planning sessions, market shaping discussions, and new product launch planning.
• Present strategic recommendations with clarity, confidence, and executive presence.
• Build trusted, long-term client relationships that position the agency as a valued strategic partner.
• Anticipate client needs and identify opportunities to expand strategic scope and agency value.

Requirements

• Bachelor’s degree required; advanced degree preferred (MBA, MPH, PharmD, or similar).
• 15+ years of strategy experience in a pharmaceutical advertising agency, healthcare communications agency, or related consulting environment.
• Significant experience leading brand strategy for pharmaceutical and/or biotech clients across multiple therapeutic categories.
• Proven success developing launch strategies, positioning, messaging, and integrated commercial plans.
• Strong understanding of pharmaceutical commercialization, customer segmentation, market research, omnichannel planning, and data-driven marketing.
• Demonstrated experience managing and growing high-performing teams.
• Strong executive presence with outstanding presentation, facilitation, and communication skills.
• Track record of contributing to business development and agency growth.
• Ability to navigate complexity, influence senior stakeholders, and lead through ambiguity.

Preferred

• Experience across HCP, patient, caregiver, payer, and specialty pharmacy audiences.
• Expertise in rare disease, specialty brands, oncology, immunology, or other complex therapeutic areas.
• Familiarity with market access strategy, field force engagement, and customer experience design.
• Experience integrating primary research, analytics, and behavioral insights into brand planning.