Executive Media Director at Jekyll + Hyde Labs | Northville, MI

Jekyll + Hyde Labs

Executive Media Director

Northville, MI (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance media strategy and leadership for an agency media team, focusing on CPA/ROAS optimization and client outcomes.

Own end-to-end media planning, buying, and optimization across accounts.
Must-have: 5+ years in performance media buying with CPA/ROAS optimization.
Standout: Direct access to founders and senior leaders for high-impact decisions.

Job Description

Responsibilities

Oversee media planning, buying, optimization, and reporting across all accounts.
Mentor and elevate media buyers.
Set performance standards and hold the team accountable.
Lead post-campaign analysis to generate learnings and report on KPIs (including spend, CPA/CPL, conversion rate, lead quality, and ROAS).
Lead senior-level client conversations.
Translate performance data into business impact.
Partner with agency leaders to develop media strategy, ensuring plans are grounded in business objectives, and market research.
Optimize for CPA, CPL, MER, and ROAS — not vanity metrics.
Reallocate budget based on results.
Identify patterns early and course-correct fast.

Requirements

5+ years buying and optimizing Performance / DRTV.
Strong experience in national cable.
Experience across CTV / OTT / digital performance channels preferred.
Proven track record improving CPA / ROAS.
Experience mentoring buyers or leading a team.
Comfortable presenting to senior clients.
Strong command of reporting, pacing, and budget management.

Preferred

Comfort with tools like ChatGPT is expected. Experience using AI to improve media efficiency and decision-making is strongly preferred.

Benefits

Direct access to founders and senior leaders on high-impact decisions.
Real ownership and influence—not just a task list.
A team of smart, driven people who care deeply about the work.
Challenge, trust, and support to do your best work.
The opportunity to grow alongside a fast-scaling agency.

Jekyll + Hyde Labs

We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products.We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth.We provide cost-effective go-to-market strategies.100+ CPG companies have partnered with us because of our experience and expertise.We produce efficient campaigns and effective messaging that move products off shelves.We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms.We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.

Founded in 1996

Novi, Michigan, USA

34 employees (6 in marketing)

www.JandHLabs.com