Executive Marketing Lead

Boston, MA (On-site)

$91K/yr – $114K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own the global executive marketing portfolio, shaping strategy, signature programs, and cross-functional operating models to drive executive engagement and business impact.

  • Define and own the executive audience journey and program roadmap.
  • Lead cross-functional design of executive-ready narratives and assets.
  • Establish measurement and governance to optimize participation and ROI.

Job Description

Responsibilities

  • Define the global strategy: Set the vision, audience framework, priorities, roadmap, and investment approach for executive marketing, aligned to company growth objectives and regional needs.
  • Build and scale signature programs: Design differentiated executive experiences, including peer roundtables, strategic briefings, and curated moments around major company and industry events, then scale them into repeatable program models.
  • Create the operating model: Develop playbooks, audience criteria, content standards, operating rhythms, and activation toolkits that enable consistent execution globally while allowing for local relevance.
  • Own the executive audience journey: Shape a connected experience across invitation, preparation, engagement, follow-up, and relationship development so every interaction delivers value to participants and internal stakeholders.
  • Lead content and experience design: Partner with executives, subject matter experts, Communications, Product Marketing, and creative teams to create executive-ready narratives, discussion formats, agendas, and assets.
  • Orchestrate cross-functional execution: Align global and regional Marketing, Sales, Customer Success, Product, Partner, Communications, and executive stakeholders on goals, roles, audiences, leader participation, and follow-through.
  • Measure and optimize business impact: Define the KPI hierarchy, reporting cadence, benchmarks, and dashboards for executive engagement. Use insights to improve audience quality, participation, relationship progression, opportunity influence, retention support, and investment decisions.
  • Manage partners and investment: Guide agency and vendor relationships, program budgets, resource allocation, and performance expectations to maximize quality, scale, and return.
  • Continuously evolve the portfolio: Monitor market trends and executive expectations, test new formats and channels, and refine programs based on feedback, performance, and business priorities.

Requirements

  • Experience: 8+ years of progressive B2B marketing experience in executive engagement, customer marketing, strategic events, integrated programs, or related enterprise marketing roles.

Preferred

  • Strategic program leadership: Ability to turn business priorities into portfolio strategy, scalable programs, operating models, and measurable plans.
  • Executive presence: Strong judgment, credibility, and communication skills with senior internal and external stakeholders.
  • Global orchestration: Experience aligning regional and cross-functional teams through influence, clear standards, and strong stakeholder management.
  • Measurement mindset: Comfort defining KPIs, connecting activity to outcomes, and using insights to improve performance and investment decisions.
  • Storytelling: Exceptional written, verbal, and presentation skills, with the ability to simplify complexity for senior audiences.
  • Operational excellence: Strong planning, prioritization, budget management, and project leadership across multiple high-visibility initiatives.
  • Customer orientation: Curiosity about executive priorities and a commitment to value-led, peer-level experiences.
  • Adaptability: Comfort building through ambiguity and balancing global consistency with regional relevance.
  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Travel: Willingness to travel for executive programs, customer engagements, and key company or industry events.

Benefits

  • We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc.
Dynatrace logo

Dynatrace

4.1 Glassdoor

Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.

Founded in 2005
Boston, Massachusetts, USA
5.6K employees (261 in marketing)
80% recommend to a friend
91% CEO approval

Salaries

Posted range

$91K/yr – $114K/yr

Taken straight from the job posting.

See all Dynatrace salaries

Funding

Total Funding
$21.9M
Last Raise
$4M
Post IPO Equity, 3 years ago

Funding History

  • Mar 2023
    Post IPO Equity
  • Jan 2011
    Venture Round • $4M
  • Aug 2008
    Series B • $12.9M

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
32.7%
Direct
53.4%
Referral
10.2%
Social
2.1%
Paid
1.5%

Headcount Trend

Current headcount: ~5.8K

Recent News

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Executive Marketing Lead

Dynatrace · Boston, MA · On-site