Responsibilities

• Provide administrative support for marketing campaigns, sales funnels, paid traffic initiatives, and lead generation projects.
• Organize campaign assets, ad creatives, landing page links, copy documents, reports, tracking sheets, and marketing calendars.
• Help monitor paid traffic campaigns across platforms such as Facebook Ads, Instagram Ads, Google Ads, YouTube, TikTok, and other traffic sources.
• Track basic marketing metrics such as leads generated, cost per lead, booked appointments, show rates, conversion rates, and campaign performance.
• Update CRMs, spreadsheets, project management tools, dashboards, landing page records, and campaign tracking documents.
• Coordinate communication between leadership, media buyers, designers, copywriters, sales teams, virtual assistants, and vendors.
• Assist with launching and organizing funnel updates, landing page changes, lead forms, email sequences, SMS follow-up, and automation tasks.
• Prepare simple daily or weekly marketing reports for leadership.
• Schedule meetings, manage reminders, follow up on assigned tasks, and ensure marketing projects stay on track.
• Research competitors, traffic sources, offers, ad examples, landing pages, and marketing trends when needed.