Responsibilities

• Define and champion RMA’s brand architecture and corporate identity at board and executive committee level
• Ensure brand alignment with RMA’s strategic vision and social insurance mandate.
• Lead enterprise brand strategy, ensuring RMA’s brand positioning is consistently represented across stakeholder touchpoints
• Shape and guide brand narrative to build long‑term brand equity and support organisational goals.
• Advise the CEO, Exco, and Board on brand‑related risks, opportunities, and strategic positioning
• Ensure compliance with brand governance frameworks and adherence to corporate identity standards.
• Build and lead a high‑performing Brand team
• Foster internal brand advocacy and ensure employees understand and embody the brand.
• Champion initiatives that elevate employee understanding of the brand
• Strengthen RMA’s influence within the insurance industry and social protection ecosystem.

Requirements

• Honours Degree in Brand Management, Marketing, Business Leadership, or equivalent
• 15 years’ experience in brand leadership at a strategic level
• Proven experience in insurance/financial services
• Demonstrated success influencing boards and senior leadership.

Preferred

• Brand Specific Competencies: Brand Strategy & Reputation Leadership Insurance & Regulatory Acumen Governance & Risk Oversight Executive Influence Strategic Narrative Development Stakeholder Engagement Digital & Brand Experience Fluency Employee Brand Engagement

Benefits

• We offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.