Responsibilities

• Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation
• Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters
• Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns
• Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance
• Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content
• Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting
• Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery

Requirements

• 10 years of experience in credit card marketing, growth strategy, or card economics
• Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail
• Experience building or optimizing digital and mobile-first customer experiences
• Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
• Demonstrated commitment to risk management, controls, and operating procedures
• Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts
• Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.

Preferred

• Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
• Experience with test-and-learn experimentation, measurement, and optimization across channels
• Ability to develop customer messaging and positioning that improves conversion and engagement
• Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
• People leadership experience, including leading through influence across multiple teams

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more