Responsibilities

• Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation
• Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters
• Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns
• Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance
• Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content
• Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting
• Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery

Requirements

• 10 years of experience in credit card marketing, growth strategy, or card economics
• Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail
• Experience building or optimizing digital and mobile-first customer experiences
• Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
• Demonstrated commitment to risk management, controls, and operating procedures
• Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts
• Applicants must be authorized to work for any employer in the US.

Preferred

• Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
• Experience with test-and-learn experimentation, measurement, and optimization across channels
• Ability to develop customer messaging and positioning that improves conversion and engagement
• Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
• People leadership experience, including leading through influence across multiple teams

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.