Executive Director, Travel Management and Advisory Marketing

Responsibilities

• Set and align marketing strategy across corporate travel, luxury leisure, and advisor-led businesses, connecting priorities to clear growth, engagement, and brand objectives
• Lead integrated acquisition and demand-generation strategies that expand qualified lead flow, support revenue growth, and engage priority commercial, luxury leisure, and advisor segments
• Partner with Sales and Account Management to strengthen go-to-market plans, client communications, enablement tools, and campaigns that support conversion and relationship growth
• Lead lifecycle and relationship marketing strategies that deepen client, traveler, and advisor engagement, retention, loyalty, and advocacy
• Define strategic narratives, positioning, and value propositions for the Travel Management and Advisory businesses, ensuring consistent brand standards across all touchpoints
• Oversee content, email, digital, social, events, thought leadership, and partner marketing programs, ensuring a cohesive experience across channels and brands
• Build scalable planning, operations, governance, measurement, and reporting capabilities that improve marketing effectiveness, accountability, and speed-to-market
• Partner with Product and Technology on CRM, website, content management, and marketing technology modernization to strengthen targeting, personalization, and digital experiences
• Establish performance frameworks and a test-and-learn agenda that translate data and client insights into actionable optimization and investment decisions
• Build, lead, and develop a high-performing organization, fostering accountability, collaboration, innovation, and strong talent development

Requirements

• Bachelor's degree or equivalent experience
• 10 years of progressive experience in B2B, B2C, lifecycle, performance, brand, or integrated marketing
• Demonstrated success setting marketing strategy, leading organizations, and delivering measurable business growth
• Experience building and executing multi-channel strategies across digital, content, CRM, social, paid media, events, and relationship marketing
• Proven ability to lead complex, cross-functional initiatives and drive alignment in a large, matrixed organization
• Strong understanding of acquisition, lifecycle engagement, brand positioning, customer experience, and performance measurement
• Analytical mindset with the ability to translate customer, client, market, and performance insights into strategic decisions
• Exceptional executive communication, presence, and stakeholder management skills, with the ability to influence senior leaders
• Proven ability to build, lead, and develop high-performing teams and future leaders

Preferred

• Experience in travel, hospitality, loyalty, premium consumer, commercial services, or another relationship-led industry
• Experience marketing to both business and consumer audiences across complex or multi-brand portfolios
• Experience with CRM, CMS, marketing automation, audience targeting, and personalization platforms, including Salesforce Marketing Cloud or Adobe Experience Manager
• Background leading brand transformation, digital modernization, customer engagement, or marketing operating model change
• Experience building thought leadership, advisor or sales enablement, event marketing, and strategic partnership programs

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.