Responsibilities

• Lead development and execution of the U.S. Reblozyl brand strategy across all approved and future indications.
• Own brand performance, market growth, and achievement of commercial objectives.
• Develop annual brand plans, operating plans, and resource allocation strategies aligned with business priorities.
• Drive positioning, messaging, promotional strategy, customer engagement, and omnichannel execution.
• Ensure disciplined execution against brand objectives, KPIs, and performance milestones.
• Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
• Ex‑U.S. launch and expansion strategies
• Lifecycle management planning
• Indication sequencing and prioritization
• Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.
• Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
• Direct experience with product launches, lifecycle management, and late‑stage pipeline assets.
• Demonstrated ability to operate effectively in matrixed, global organizations.
• Strong strategic thinking, executive presence, and ability to influence at the most senior levels.
• Experience navigating complex market access and reimbursement environments.

Preferred

• Experience spanning both U.S. commercialization and global brand strategy (preferred)
• Prior leadership of hematology or lymphoma brands (preferred)
• Global exposure and governance experience (preferred)
• Oncology or specialty therapeutics brand leadership (preferred)

Benefits

• - Health Coverage: Medical, pharmacy, dental, and vision care.
• - Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• - Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.