Responsibilities

• Strategic Business Development & Revenue Growth: - Lead enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies, with focus on multi-million dollar integrated campaigns and strategic partnerships - Develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaigns - Establish and nurture strategic relationships with C-suite executives, CMOs, and media directors at key client organizations - Own P&L responsibility for partnerships portfolio, setting aggressive revenue targets and ensuring execution against commercial objectives - Identify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clients
• Integrated Omnicom Partnership Management - Architect integrated solutions leveraging CREO influencer capabilities alongside Omnicom Media planning, buying, creative, and commerce services - Serve as executive liaison to OM leadership, Omnicom agencies, and cross-holding company stakeholders to ensure cohesive partnership strategies - Develop and manage complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutions - Build scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign execution - Create internal positioning and go-to-market materials that position CREO as an essential component of Omnicom's media and marketing ecosystem - Lead pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositions
• Partner & Relationship Ecosystem Development - Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, etc.), representing the collective influence and scale of Omnicom's influencer capabilities - Develop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offerings - Build and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovation - Identify partnership opportunities within the Omnicom ecosystem that unlock additional revenue streams and competitive advantages
• Market Leadership & Strategic Innovation - Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREO - Lead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategies - Champion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectiveness - Collaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplace - Communicate market insights and strategic recommendations to executive leadership to inform long-term business direction and investment priorities
• Team Leadership & Organizational Excellence - Build, mentor, and lead a high-performing partnerships team, establishing a culture of excellence, accountability, and continuous improvement - Set strategic direction and performance expectations for the partnerships function, driving alignment with CREO and Omnicom Media objectives - Foster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellence - Develop client-facing talent within the organization, identifying and cultivating future leaders in business development and partnership management