Responsibilities

• Lead therapeutically aligned omnichannel business partners to co-create brand engagement strategies.
• Define and lead the omnichannel engagement strategy across digital and offline touchpoints.
• Guide cross-functional planning to align brand objectives with omnichannel capabilities and field execution.
• Collaborate with insights, analytics, and field teams to define KPIs and optimize journeys.
• Implement workflows, tools, governance to optimize throughput and asset lifecycle.
• Lead development of predictive analytics to optimize targeting, personalization, and journey orchestration.
• Oversee design and operation of AI/ML powered decision engines and CDP integration.
• Partner with data science to translate insights into marketing strategies and automated decisioning.
• Build and manage a content factory for high-volume, high-quality assets.
• Oversee modular content development enabling reuse and dynamic assembly across channels.

Requirements

• Bachelor’s degree required
• 12+ years of experience in pharmaceutical or healthcare marketing, omnichannel strategy, content operations, or related fields
• Proven track record of building and scaling content supply chains and omnichannel engagement models
• Strong leadership and stakeholder management skills; able to influence and collaborate across brand, field, medical, regulatory, and IT functions.
• Deep understanding of customer data platforms (CDPs), marketing automation & journey orchestration tools, digital asset management (DAM) systems, modular and dynamic content frameworks
• Deep understanding of promotional compliance, marketing automation platforms, and cross-functional campaign execution.
• Understanding and or experience in applying predictive analytics, AI/ML, and data-driven decisioning in marketing
• Strong operational leadership and process optimization skills
• Exceptional stakeholder management and communication abilities.

Preferred

• Advanced degree in Marketing, Business, Communications, or related field preferred.

Benefits

• Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.