Responsibilities

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes from the ground up.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.
• Lead the market research strategy (primary and secondary) to inform DURAVYU commercial decisions.
• Design KPIs, dashboards, and attribution models to budget and measure the effectiveness of HCP, P2P, patient, and field marketing investments.
• Manage analytics for marketing performance, campaign effectiveness, and program ROI.
• Translate data and insights into actionable recommendations for marketing and functional leads.
• Oversee key external research vendor relationships.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology marketing operations, commercial operations, or marketing analytics experience.
• Experience building marketing operations infrastructure in a pre-launch or early commercial environment.
• Proven expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing MLR review processes and promotional compliance.
• Strong project management and vendor management skills.
• Experience managing large marketing budgets and agency relationships.
• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in marketing technology, CRM systems, and digital analytics platforms.
• Excellent project management, communication, and analytical skills.

Preferred

• Ophthalmology or retinal disease market experience.
• Experience with congress and conference operations management.
• Experience with buy-and-bill market models and physician-administered therapies.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.