Executive Director, Marketing, Immunology
Pennsylvania, USA (On-site)
Salary Not AvailableDirector/Executive8+ years expUnavailable
Posted 4 days ago
Job Summary
Own the U.S. immunology marketing strategy and portfolio planning, acting as a strategic partner to the Immunology Leadership Team while driving cross-functional, data-driven campaigns and a high-performance marketing organization.
Job Description
Responsibilities
- Define and lead the U.S. marketing strategy for the immunology portfolio, ensuring alignment with corporate objectives and global brand direction.
- Serve as a strategic thought partner to the Immunology Leadership Team, contributing to overall business planning and portfolio prioritization.
- Champion a culture of performance, accountability, and innovation across the marketing organization.
- Oversee the development and execution of comprehensive brand and product strategies across multiple indications and lifecycle stages.
- Direct integrated promotional planning and execution across HCP, consumer, and digital channels.
- Drive data-driven decision-making by leveraging market insights, analytics, and competitive intelligence.
- Partner closely with Medical Affairs, Market Access, Patient Services, Regulatory, Legal, and Public Affairs to ensure compliant and strategically aligned initiatives.
- Collaborate with Clinical Development and Market Insights to incorporate evolving scientific data and market dynamics into brand plans.
- Foster strong relationships with key opinion leaders, professional societies, and patient advocacy organizations.
- Lead, mentor, and develop a team of marketing professionals, promoting an inclusive, high-performance culture.
Requirements
- Bachelor’s degree or equivalent experience required; MBA or advanced degree strongly preferred.
- 15+ years of progressive commercial experience in the biopharmaceutical industry, with at least 8 years in marketing leadership roles.
- Demonstrated success leading U.S. or global brand strategy in dermatology, immunology, or a related specialty therapeutic area.
- Proven track record of building and leading high-performing teams.
- Strong strategic acumen, business insight, and ability to influence at senior levels across a matrixed organization.
- Deep understanding of the U.S. healthcare ecosystem, including HCP, patient, and payer dynamics.
- Excellent communication, storytelling, and executive presence.
Marketing Team
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