Executive Director, Marketing Communications at Kenneth Copeland Ministries | Newark, TX

Kenneth Copeland Ministries

Executive Director, Marketing Communications

Newark, TX (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 3 weeks ago

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Job Summary

Own the multi channel donor growth engine by aligning campaigns, funnels and partner journeys to lift conversions and lifetime value across a faith based digital ecosystem.

Own multi channel campaigns and conversion funnel design to drive new names into action.
Lead end to end partner journeys and data driven optimization across acquisition, engagement, and retention.
Set and drive ROI metrics, attribution, and A/B testing to maximize CPA, LTV, and revenue.

Job Description

Design and execute multi-channel campaigns — digital, social, search, paid media, email, content, broadcast, print — to drive new names and leads into KCM.
Build, manage, and optimize conversion funnels that move new names from awareness to first engagement, first gift, and active partnership.
Own the end-to-end partner journey, ensuring every touchpoint and channel handoff is intentional, measured, and designed to convert.
Continually analyze the partner journey and funnel performance, identifying drop-off points and opportunities to improve conversion at every stage.
Use audience insights and behavioral data to ensure KCM is meeting partner needs — and that strategy reflects what partners actually want and value.
Drive the full donor lifecycle — conversion, retention, and reactivation — through segmented, data-driven engagement campaigns.
Establish and own KPIs for conversion, retention, reactivation, lifetime value, and average gift growth; hold the team accountable to results.
Lead the monetization strategy across KCM’s digital ecosystem — paid media, programmatic, search, social, email/SMS, websites, apps, and podcasts — with a relentless focus on ROI, CPA, and LTV.
Continuously evaluate emerging platforms, technologies, and revenue models; bring forward-looking recommendations to the CGO.
Partner with Business Intelligence to test, measure, and refine campaigns through analytics and disciplined A/B testing.

Kenneth Copeland Ministries

For over 55 years, Kenneth Copeland Ministries has been passionately teaching Christians all over the world how to apply the principles of faith found in God’s WORD to their lives. We believe the wisdom of God’s Word can help you live a life of victory—no matter what situation you may find yourself in today. As a result, hundreds of thousands of Christians have learned how to apply The WORD to their lives, find their unique voice, and live in victory.We have seven ministry offices around the world: United States, Canada, Africa, Asia, Australia, Europe, Ukraine and Latin America. Our God-given directive is to preach and teach the uncompromised WORD of God on every available voice, which is being accomplished through a variety of channels, including our Believer’s Voice of Victory (BVOV) TV and radio broadcasts, podcast and magazine; VICTORY channel TV network; Believers’ Conventions, Victory Campaigns and Living Victory meetings; published books, website, and social media channels, to name a few.With the expansion of technology, we have more work to do now than ever. We are determined to let the world know Jesus is LORD, and we’re not slowing down anytime soon!Our dedicated staff works together to make our vision and mission a reality. As a team, we support every endeavor Kenneth and Gloria Copeland establish and stand with them in prayer. Through love, unity and Christian values, we maintain the highest level of excellence and integrity in the workplace.Every year, we grow into a stronger team of believers—each uniquely gifted and skilled. Together, we share our talents to minister to and build up the Kingdom of God. It is the heart of our team to love, support and pray for our Partners and Friends. When each day is done, we're satisfied that we’ve made an eternal difference in the lives of others all around the globe.

Founded in 1967

Fort Worth, Texas, USA

306 employees (59 in marketing)

www.kcm.org