Executive Director, Fragrance Marketing & Brand Strategy – Americas

New York City, NY (Hybrid)

$180K/yr – $200K/yrSenior Level10+ years expFull time

Posted 20 hrs ago

Job Summary

Own and drive growth for the Body and Hair categories by shaping a 3-year strategy, managing the P&L, leading cross-functional product launches, and building a high-performing marketing team across global and regional channels.

Job Description

Responsibilities

  • Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals. Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
  • Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets. Drive profitability through meticulous financial oversight and strategic cost management.
  • Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
  • Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
  • Represent the categories in strategic meetings with senior management and external partners, advocating for the category’s needs and strategic direction.
  • Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
  • Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
  • Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
  • Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
  • Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.

Requirements

  • Bachelor's degree or equivalent required, MBA preferred.
  • 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
  • Experience in OTC product marketing, such as SPF, scalp, or acne.
  • Potent blend of strategic, creative, and analytic skills.
  • Ownership mindset for programs and categories.
  • Exceptional communication, presentation, and interpersonal skills.
  • Strong attention to detail & organizational skills in a fast-paced environment.
  • Team player with positive attitude and ability to build and nurture strong relationships.
  • Experience directing & developing direct reports.
  • Must be comfortable working a hybrid schedule (1-3 days in our NYC Office).

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand
Sol de Janeiro logo

Sol de Janeiro

2.6 Glassdoor

Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration. Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrance, and hair care isknown for luscious textures, clinically proven formulations, and transportive fragrances. Beloved by multi-generational global consumers, Sol de Janeiro is available at premium global retailersas well as on its own website.

Founded in 2015
New York, New York, USA
536 employees (173 in marketing)
26% recommend to a friend

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

See all Sol de Janeiro salaries

Funding

Total Funding
$14.6M
Last Raise
$14.6M
Series Unknown, 7 years ago

Funding History

  • Jun 2019
    Series Unknown • $14.6M

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$6.4K
Traffic Source Mix
Search
41.4%
Direct
50%
Referral
3.9%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~539

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