Executive Director of External Relations and Marketing, Walsh School of Foreign Service (SFS)

USA (Hybrid)

$104K/yr – $203K/yrDirector/Executive10+ years expFull time

Posted 3 days ago

Job Summary

Own the school’s external relations strategy and lead a senior team to elevate communications, events, alumni engagement, and policy-focused outreach across internal units and external partners.

  • Direct the external relations and marketing strategy and supervise Directors.
  • Drive cross-unit coordination and stakeholder relationships to boost applications, outreach, and high-profile events.

Job Description

Responsibilities

  • plan and direct a strategic and effective communications and external relations program for the School that increases stakeholder engagement and public interest in the School, and enhances the image of the School.
  • overseeing the School’s communications and events team, and the external relations staff and outreach activities of the School.
  • provide strategic leadership to the constituent academic units of the School on all matters relating to communications and external relations, with the aim of ensuring consistency and efficiency in the development and delivery of all communications and in engagement with stakeholders.
  • develop and implement a strategic marketing campaign to increase applications to SFS undergraduate and graduate programs with particular attention to strengthening our international and under-represented applicant pool.
  • strengthen our outreach to the SFS alumni community including regular communications on campus happenings, fast-break analysis from SFS faculty in response to global issues, and specially tailored alumni events in key alumni markets.
  • work with SFS faculty to promote their research on areas of interest to the policy community.
  • oversight for conceptualization and implementation of signature and/or stakeholder-focused events related to the School.
  • engage University officials to include the Office of the GU President, Chairs, Deans and Directors on matters pertaining to communications, marketing, and event planning for the school.
  • strengthen the School’s engagement with the broader Washington, DC policy, multilateral, and business communities ensuring topical and high-profile visits from policymakers and practitioners to campus and strategic outreach on key global issues.
  • Reporting to the Dean, the Executive Director of External Relations and Marketing will be a member of the School's senior leadership team, participating in critical decisions and advising the Dean on important matters related to the School and the School’s role in the broader policy dialogue.

Requirements

  • Bachelor’s degree in public relations, communications, marketing, higher education administration, or related field
  • at least 10 years of progressively responsible experience in communications and/or external relations, preferably in higher education, government, multilateral or policy-related institutions
  • including 5 years of supervisory experience (or equivalent combination of education and work experience)
  • Master’s degree preferred
  • A broad and up-to-date understanding of communications and external relations strategies is expected
  • The successful candidate will have exceptional writing and presentational skills as well as demonstrated ability to organize teams to achieve results, and the ability to quickly garner credibility and develop and maintain relationships with a wide variety of internal and external stakeholders
  • A high level of organizational competence and effective time management is expected

Preferred

  • Knowledge of the Washington DC institutional landscape is desirable.

Benefits

  • Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website .
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Georgetown University is the oldest and largest Catholic and Jesuit university in America. Georgetown today is a major student-centered, international research university, offering programs in Washington, DC; Doha, Qatar; and around the world.

Washington, District of Columbia, USA
10K employees (476 in marketing)
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Salaries

Posted range

$104K/yr – $203K/yr

Taken straight from the job posting.

See all Georgetown University salaries

Marketing Team

Marketing Team Size
374 (4% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$13.7M
Last Raise
$750K
Grant, 2 years ago

Funding History

  • Nov 2023
    Grant • $750K
  • Sep 2022
    Grant • $300K
  • Dec 2019
    Grant • $1M

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4M
Monthly Google Ads Budget
$959.1K
Traffic Source Mix
Search
48.4%
Direct
43.3%
Referral
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Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~10K

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