Responsibilities

• Develop external brand and positioning for BI Live, ensure the right balance between editorial integrity, brand amplification, and sponsor/partner visibility across
• Develop and execute multichannel marketing campaigns to promote BI Live tentpoles and built-if-bought events across email, display, social, editorial, and partner channels.
• Collaborate with editorial, brand marketing, and communications teams to ensure alignment in tone, voice, and positioning across all promotional content.
• Develop marketing partnerships and collaborative programs that elevate and grow the BI Live brand to target audiences
• Build strategic top and bottom funnel audience recruitment strategies across the BI Live event portfolio
• Curate high-value attendee cohorts that reflect Business Insider’s readership and align with sponsor goals.
• Develop and grow BI Live’s executive audience segments—including CMOs, CEOs, and other business decision-makers—by cultivating relationships and curating invitation strategies that build an enduring leadership community.
• Collaborate with Audience and Growth teams to build live events into the reader and digital audience ecosystem of Business Insider
• Work collaboratively with sales team with pre-sale marketing insights that demonstrate value to support new business and renewals
• With support of VP of BI Live, establish KPI benchmarks across all campaigns, monitor progress and resource allocation towards goals