Responsibilities

• Digital Marketing Strategy & Infrastructure - Design, build, and maintain BU's digital marketing infrastructure: the platforms, tools, workflows, and governance the University runs on. - Define and champion best practices in SEO, digital advertising, marketing technology, and channel strategy across BU. - Tie digital marketing investment, at both the University and the unit level, to institutional goals such as enrollment, persistence, and fundraising, and to demonstrable return on investment. - Analytics, Reporting & Insights Build an internal analytics dashboard for External Affairs that gives leadership real-time visibility into digital marketing performance. - Design and lead a university-wide data, reporting, and insights structure so BU's colleges, schools, and units learn and improve together rather than in silos. - Partner with Institutional Research, IS&T, and unit stakeholders to define shared metrics, data governance, and reporting schedules tied to institutional priorities. - Translate complex data into clear, actionable insight for senior leadership, unit partners, and the External Affairs team. Cross-Campus Partnership & Vendor Strategy - Serve as the day-to-day strategic partner to BU's colleges, schools, and administrative units on digital marketing, building trusted advisory relationships with unit marketing leaders and the agencies and vendors they engage. - Establish and maintain a consistent, University-wide framework for evaluating, engaging, and managing digital marketing vendor relationships, keeping them aligned with BU's brand, strategy, and goals. - Analyze current vendor engagements and digital spend to find opportunities for consolidation, efficiency, and stronger return on investment. - Advise unit leaders on digital advertising strategy, investment, and vendor performance, raising the quality and consistency of the digital marketing done on their behalf. Team Leadership & Culture: - Lead, coach, and develop a team of digital marketing and analytics experts, setting clear goals, growth plans, and performance expectations. - Build a high-performing, collaborative team culture grounded in curiosity, excellence, and partnership with colleagues across campus. - Work across reporting lines by design, encouraging collaboration within External Affairs and across BU's wider marketing community. Industry Leadership & Innovation - Scan the marketing and higher education landscape for emerging tools, platforms, and practices, including generative AI, and translate them into practical opportunities for BU. - Prepare the University for the impact of AI on marketing, search, and analytics, and lead BU's response. - Represent BU's digital marketing work externally, stay active in professional networks, and benchmark BU's performance against peer institutions and leading consumer brands. Work Arrangement: - This position is hybrid and requires three days per week on campus at 985 Commonwealth Avenue, Boston, MA. Tuesday and Wednesday are required in-office days. - The third in-office day is determined in consultation with the manager. - Position requires occasional night and weekend work. Boston University offers competitive pay and a comprehensive benefits package that includes: - Tuition remission for employees and eligible dependents. - Retirement contributions. - Health and dental coverage. - Paid time off.

Benefits

• Tuition remission for employees and eligible dependents.
• Retirement contributions.
• Health and dental coverage.
• Paid time off.