Own the Wealth Management direct response growth engine by turning market and customer insight into a measurable funnel strategy, aligned with product, segment marketing, and brand guidelines.

• Growth Strategy & Roadmap: Develop and prioritize the offer, lead generation, and messaging plan with cross‑functional partners and r e o r g a n i z e investments for profitable growth.
• Measurement & Learnings: Ensure rigorous measurement with Analytics and distill key insights to guide strategy and senior leadership updates.
• Test & Optimization: Formulate data driven hypotheses and run prioritized tests to improve the funnel both in branch and digital channels.