Responsibilities

• Set and align the performance enablement direction across data integration, measurement, testing, process, controls alignment, and artificial intelligence transformation in support of customer marketing.
• Enable a unified view of customer engagement by advancing cross-channel data integration and performance visibility across campaigns and touchpoints.
• Establish measurement and dashboard standards, including key performance indicator frameworks and reporting routines that support consistent decision-making.
• Guide the testing and learning agenda to increase test velocity and strengthen performance optimization.
• Partner with data and analytics and personalization teams to translate priorities into actionable data use cases, segmentation approaches, and measurement capabilities.
• Support adoption of attribute-based, data-informed marketing to improve targeting, personalization, and engagement.
• Partner with controls and technology risk stakeholders to align governance standards and best practices for optimization and controls readiness.
• Advance marketing operations and workflows to improve speed to market, consistency, and scalability across customer marketing.
• Enable adoption of artificial intelligence tools and workflows across data, measurement, and operations to improve insights and efficiency.
• Build and develop a high-performing team, fostering accountability, innovation, and performance-driven thinking.

Requirements

• Bachelor's degree required.
• Ten or more years of progressive experience in marketing performance, data strategy, marketing operations, marketing technology, analytics, or related functions.
• Strong background in analytics or quantitative disciplines, with the ability to translate business needs into actionable capabilities and outcomes.
• Demonstrated success building and scaling measurement frameworks, dashboards, and testing and learning strategies that enable data-driven decisions.
• Experience advancing marketing operations, process transformation, and marketing technology enablement in a complex, matrixed environment.
• Strong understanding of customer marketing, performance measurement, segmentation, campaign execution, and governance considerations.
• Proven ability to partner across marketing, analytics, operations, and technology teams to drive aligned execution.
• Experience enabling adoption of data, artificial intelligence, and automation to improve performance and operational efficiency.
• Proven ability to build, lead, and develop high-performing teams.
• Exceptional communication, executive presence, and stakeholder management skills.

Preferred

• Advanced degree in data science, analytics, marketing technology, or a related field.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.