Executive Director - Customer Marketing Performance Enabelment at JPMorgan Chase & Co. | Wilmington, DE | $176K/yr – $275K/yr

Executive Director - Customer Marketing Performance Enabelment

Wilmington, DE (On-site)

$176K/yr – $275K/yrSenior Level10+ years expFull time

Posted 2 months ago

Job Summary

Own the data powered marketing performance engine by unifying cross channel data, setting KPI driven measurement standards, and driving AI enabled optimization across campaigns and marketing ops.

Growth Infrastructure: Align data integration, measurement, and AI tooling to speed data-driven decisions across customer touchpoints.
Marketing Ops & Governance: Build dashboards, KPI frameworks, and governance with analytics partners to accelerate go to market.
AI Adoption & Personalization: Lead attribute based marketing and AI workflows to boost targeting and efficiency.

Job Description

Set and align the performance enablement direction across data integration, measurement, testing, process, controls alignment, and artificial intelligence transformation in support of customer marketing.
Enable a unified view of customer engagement by advancing cross-channel data integration and performance visibility across campaigns and touchpoints.
Establish measurement and dashboard standards, including key performance indicator frameworks and reporting routines that support consistent decision-making.
Guide the testing and learning agenda to increase test velocity and strengthen performance optimization.
Partner with data and analytics and personalization teams to translate priorities into actionable data use cases, segmentation approaches, and measurement capabilities.
Support adoption of attribute-based, data-informed marketing to improve targeting, personalization, and engagement.
Partner with controls and technology risk stakeholders to align governance standards and best practices for optimization and controls readiness.
Advance marketing operations and workflows to improve speed to market, consistency, and scalability across customer marketing.
Enable adoption of artificial intelligence tools and workflows across data, measurement, and operations to improve insights and efficiency.
Build and develop a high-performing team, fostering accountability, innovation, and performance-driven thinking.

Bachelor’s degree required.
Ten or more years of progressive experience in marketing performance, data strategy, marketing operations, marketing technology, analytics, or related functions.
Strong background in analytics or quantitative disciplines, with the ability to translate business needs into actionable capabilities and outcomes.
Demonstrated success building and scaling measurement frameworks, dashboards, and testing and learning strategies that enable data-driven decisions.
Experience advancing marketing operations, process transformation, and marketing technology enablement in a complex, matrixed environment.
Strong understanding of customer marketing, performance measurement, segmentation, campaign execution, and governance considerations.
Proven ability to partner across marketing, analytics, operations, and technology teams to drive aligned execution.
Experience enabling adoption of data, artificial intelligence, and automation to improve performance and operational efficiency.
Proven ability to build, lead, and develop high-performing teams.
Exceptional communication, executive presence, and stakeholder management skills, with the ability to influence senior leaders and drive alignment.

Advanced degree in data science, analytics, marketing technology, or a related field.

competitive total rewards package including base salary determined based on the role, experience, skill set and location.
Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
We also offer a range of benefits and programs to meet employee needs, based on eligibility.
These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.