Executive Director-Cross Line Of Business Chase Engagement Marketing

Responsibilities

• Set the end-to-end marketing strategy across programs to deliver on goals. Scope: 4 programs/30 campaigns annually, 6 LOBs, and an audience of 55MM customers
• Lead and develop a team of 13 (VPS and associates) creating pipeline of talent and enabling career mobility opportunities
• Define the operating model across 15 channels grounded in customer insights
• Manage performance for 30+ annual campaign with accountability for $80MM 5-year NPV
• Align 6 LOBs/business units to the book of work spanning across owned and paid channels
• Drive prioritization across messaging, creative strategy, use cases, and test-and-learn roadmap to deliver cohesive and measurable outcomes
• Oversee multiple concurrent campaigns at a time - from implementation through optimization.
• Communicate strategy, learnings, and results to senior stakeholders using clear, executive-ready narratives and performance reporting.
• Strengthen the brand and deepen customer relationships by implementing integrated Chase-wide marketing strategies and content
• Improve overall customer experiences by aligning marketing strategies across business lines to provide a seamless and cohesive journey

Requirements

• 10+ years experience in marketing with financial services or related industries
• Proven ability to convert strategy into an actionable, measurable roadmap tied to business results
• Experience leading multi-channel marketing at scale across 10+ channel sand audiences, including digital touchpoints (web, mobile, email, SMS, push, in-app, and owned and paid media).
• Experience using data, experimentation, and measurement to improve customer journeys and marketing performance
• Experience leading teams and developing talent across marketing strategy and campaign execution
• Ability to influence cross-functional partners in a matrixed organization and align stakeholders around shared priorities and metrics.
• Exceptional people leadership, relationship-building, and influence skills in a highly matrixed environment

Preferred

• Bachelor’s degree in marketing, advertising, communications, digital/technology, or business.
• Experience building a structured performance cadence (e.g., KPI reviews) and producing executive-ready narratives.
• Experience managing multiple concurrent initiatives and adjusting priorities in a changing environment.
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.