Responsibilities

• Develops and authorizes implementation of strategic plans for the commercialization team
• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications
• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
• Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas
• Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions
• Provides guidance to senior management on all Brand issues and initiatives.
• Serves as a subject matter expert for the product, market and treatment landscape
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education

Requirements

• BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist; Experience in commercialization / product launches and building product brand(s) is preferred OR
• Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR
• Extensive previous leadership experiences also required
• Expert level understanding of the brand development process
• Strong leadership attributes to generate commitment and constructively resolve issues
• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
• Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)
• Ability to lead others in both direct managerial and indirect team roles
• Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines
• Expertise in developing and executing strategic marketing campaigns