Responsibilities

• Define and own the long-term creative vision for the client across all experiential programs, platforms, and markets
• Ensure a cohesive brand experience across the full portfolio, spanning events, environments, content, digital, and hybrid activations
• Establish and evolve creative frameworks, toolkits, and systems that enable consistency across regions while allowing for local nuance
• Drive innovation by identifying emerging trends, technologies, and cultural opportunities relevant to the brand
• Serve as the senior creative partner to C-suite and senior marketing leaders on the client side
• Lead high-stakes presentations, vision-setting sessions, and annual planning engagements
• Influence upstream decision-making, helping shape briefs, investment priorities, and the overall experiential roadmap
• Oversee a large, multi-program portfolio simultaneously, ensuring alignment, prioritization, and creative consistency
• Guide Creative Directors across workstreams, providing direction at key inflection points rather than day-to-day oversight
• Ensure that flagship moments and tentpole activations set the creative benchmark for the broader program ecosystem

Requirements

• 12-15+ years of experience in experiential, environmental, or integrated creative roles, with at least 5 years in a senior leadership or Creative Director-level position
• Proven ability to define and lead large-scale experiential creative vision across multi-year, multi-market programs
• Extensive experience managing complex portfolios ($10M+), ensuring creative excellence at scale
• Deep understanding of brand strategy, storytelling, and audience engagement across physical and digital environments
• Demonstrated success leading and mentoring senior creative leaders (ACDs, CDs) across distributed teams
• Experience driving cross-functional alignment across Strategy, Account, Production, and Technology
• Proven track record contributing to account growth, client retention, and new business opportunities
• Strong knowledge of experiential production, fabrication, AV, and digital integration
• Strong executive presence, with experience influencing C-suite clients and leading high-stakes presentations
• Experience in a senior creative leadership role overseeing large portfolios and multi-market activations

Preferred

• Strong executive presence and ability to influence C-suite clients
• Experience influencing at the highest levels and leading high-stakes presentations
• Experience leading and mentoring senior creative leaders (ACDs, CDs) across distributed teams
• Expertise in balancing creative ambition with production realities, including budget, timelines, and feasibility