Responsibilities

• Build monthly content themes tied to company priorities, product moments, and market narrative
• Lead social and content strategy for PAR’s executives across LinkedIn and other relevant platforms
• Ghostwrite LinkedIn posts, POV pieces, event commentary, intro content, and reactive posts that authentically reflect each executive’s voice
• Mine internal meetings, interviews, earnings calls, and briefings for content opportunities
• Manage a lightweight exec content calendar with a consistent publishing cadence
• Coordinate review and approval workflows with each executive, their chief of staff, or admin
• Repurpose PR moments, events, product launches, earnings, and speaking appearances into executive content
• Partner with PR Manager on bylines, press release quotes, and thought leadership angles
• Own and manage PAR’s corporate social channels — primarily LinkedIn, with presence on X, Facebook and Instagram
• Develop and execute a content strategy aligned with business priorities, audience segments, and brand voice

• Build and maintain a monthly content calendar that integrates executive content, product news, culture, and customer stories
• Track and report on channel performance (engagement, reach, follower growth) and optimize accordingly
• Coordinate with demand gen, product marketing, and PR to ensure social reflects key moments and campaigns
• Manage community engagement — responding to comments, mentions, and brand interactions in a timely, on-brand way

Requirements

• 5–8 years in corporate communications, executive communications, or content/social strategy — ideally in a B2B or public company environment
• Proven ghostwriting chops; you can write in someone else’s voice and make it feel natural
• Strong editorial instincts — you know what earns attention on LinkedIn and what gets ignored
• Experience managing executive relationships with professionalism and discretion
• Ability to synthesize complex topics — product, financials, strategy — into clear, human narratives
• Highly organized with the ability to juggle multiple executives, channels, and deadlines independently
• Comfortable working cross-functionally with PR, marketing, and executives

Preferred

• Background in SaaS, fintech, or restaurant/hospitality tech is a plus, but not required
• Experience supporting a public company or working through earnings cycles is a plus, but not required
• Familiarity with LinkedIn analytics and organic growth levers is a plus, but not required
• Light design skills (Canva is sufficient) is a plus, but not required