EVP, Data & Analytics

Responsibilities

• Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally
• Contribute intellectual capital regarding measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence
• Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally

Requirements

• Minimum 15 years of experience, with minimum of 5 years of agency experience
• Experience with CPG clients, ideally within the food & bev space
• Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server)
• Digital attribution & incrementality measurement experience
• Experience working with RMNs & innovative AI solutions
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
• Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
• Deep knowledge and experience across the media landscape both addressable and non-addressable channels
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.