Events Marketing Specialist at | Boston, MA | $75K/yr – $95K/yr

Events Marketing Specialist

Boston, MA (Remote)

$75K/yr – $95K/yrMid Level3+ years exp

Posted 4 months ago

Job Summary

Own end-to-end events marketing program for Akoya, turning conferences into pipeline by shaping strategy, on-site presence, vendor management, and post-event impact across demand and customer events.

Strategy and execution: manage annual events calendar, decide which conferences to attend, sponsor, or speak to maximize thought-leader exposure and growth impact.
Lifecycle and ROI: drive post-event follow-ups, lead capture, and pipeline influence with clear ROI tracking in Salesforce.

Job Description

Manage the execution of Akoya's annual events calendar and strategy, identifying which conferences to attend, sponsor, and/or speak at that best suit our thought leaders and growth team
Pitch and secure speaking and sponsorship opportunities, partnering with internal SMEs to shape a compelling on-site presence
Manage relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and on-site execution
Track and monitor marketing event expenses and budget updates in partnership with the Head of Marketing, flagging risks, changes, or overages as needed
Produce event messaging for dedicated pre- and post-conference email campaigns
Execute promotion of events and event-specific panel sessions through social channels
Manage logistics for large-scale trade shows, including collateral, swag, registrations, etc.
Manage onsite lead capture processes, including tooling, booth staff enablement, and meeting coordination, to ensure every event generates an actionable pipeline for the sales team
Track event ROI using Salesforce, including conference engagement, new contacts, and pipeline influenced, to gather insights
Partner with the Head of Marketing to execute and host the annual customer event this Fall

3+ years in B2B events marketing
Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events, including supporting large-scale hosted events
Excellent project management and communication skills, with the ability to manage multiple events and priorities simultaneously, including fluency with project management software to build timelines, track deliverables, and keep cross-functional teams aligned, with limited day-to-day oversight
Experience collaborating with product marketing, growth, finance, legal and customer success teams to deliver cross-functional initiatives
Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership and cross-functional stakeholders
Proficiency in HubSpot, Salesforce, LinkedIn, AI tools
Hands-on experience with event registration and attendee management platforms, with the ability to use, assess, and recommend tools or process improvements for events of varying scale
Ability to synthesize event results, stakeholder feedback, and engagement data into clear post-event recaps
Ability to anticipate needs, solve problems independently, and escalate issues appropriately
Experience with coordinating or supporting cross-functional initiatives across marketing and sales teams

Experience at a high-growth startup or in a role that requires supporting and helping scale an events function
Experience in the banking/fintech industry: you know the conferences that matter, understand the audiences and event formats that matter, and can help position Akoya's thought leaders effectively
Experience managing multiple events across different formats, including conferences, webinars, hosted events, sponsored events, and executive/customer programs
Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools
Familiarity with Figma
Familiarity with ZoomInfo
Familiarity with ON24 or similar hosted webinar platforms