Responsibilities

• Manage the execution of Akoya’s annual events calendar and strategy, identifying which conferences to attend, sponsor, and/or speak at that best suit our thought leaders and growth team
• Pitch and secure speaking and sponsorship opportunities, partnering with internal SMEs to shape a compelling on-site presence
• Manage relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and on-site execution
• Track and monitor marketing event expenses and budget updates in partnership with the Head of Marketing, flagging risks, changes, or overages as needed.
• Produce event messaging for dedicated pre- and post-conference email campaigns
• Execute promotion of events and event-specific panel sessions through social channels
• Manage logistics for large-scale trade shows, including collateral, swag, registrations, etc.
• Manage onsite lead capture processes, including tooling, booth staff enablement, and meeting coordination, to ensure every event generates an actionable pipeline for the sales team
• Track event ROI using Salesforce, including conference engagement, new contacts, and pipeline influenced, to gather insights
• Partner with the Head of Marketing to execute and host the annual customer event this Fall

Requirements

• 3+ years in B2B events marketing
• Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events, including supporting large-scale hosted events.
• Excellent project management and communication skills, with the ability to manage multiple events and priorities simultaneously, including fluency with project management software to build timelines, track deliverables, and keep cross-functional teams aligned, with limited day-to-day oversight.
• Experience collaborating with product marketing, growth, finance, legal and customer success teams to deliver cross-functional initiatives
• Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership and cross-functional stakeholders.
• Proficiency in HubSpot, Salesforce, LinkedIn, AI tools.
• Hands-on experience with event registration and attendee management platforms, with the ability to use, assess, and recommend tools or process improvements for events of varying scale.
• Ability to synthesize event results, stakeholder feedback, and engagement data into clear post-event recaps.
• Ability to anticipate needs, solve problems independently, and escalate issues appropriately.

Preferred

• Experience at a high-growth startup or in a role that requires supporting and helping scale an events function.
• Experience in the banking/fintech industry: you know the conferences that matter, understand the audiences and event formats that matter, and can help position Akoya’s thought leaders effectively.
• Experience managing multiple events across different formats, including conferences, webinars, hosted events, sponsored events, and executive/customer programs.
• Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools.
• Familiarity with Figma
• Familiarity with ZoomInfo
• Familiarity with ON24 or similar hosted webinar platforms