Akoya External

Events Marketing Specialist

Boston, MA (Remote)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end events strategy and on-site execution to turn conferences and customer programs into measurable pipeline for Akoya, coordinating cross-functional teams and ROI tracking.

  • Own event strategy, calendar, sponsorships, and speaker opportunities to maximize impact for thought leaders and growth.
  • Coordinate pre- and post-event activities, lead capture, and post-event analysis to drive pipeline and learnings.

Job Description

  • Manage the execution of Akoya’s annual events calendar and strategy, identifying which conferences to attend, sponsor, and/or speak at that best suit our thought leaders and growth team
  • Pitch and secure speaking and sponsorship opportunities, partnering with internal SMEs to shape a compelling on-site presence
  • Manage relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and on-site execution
  • Track and monitor marketing event expenses and budget updates in partnership with the Head of Marketing, flagging risks, changes, or overages as needed.
  • Produce event messaging for dedicated pre- and post-conference email campaigns
  • Execute promotion of events and event-specific panel sessions through social channels
  • Manage logistics for large-scale trade shows, including collateral, swag, registrations, etc.
  • Manage onsite lead capture processes, including tooling, booth staff enablement, and meeting coordination, to ensure every event generates an actionable pipeline for the sales team
  • Track event ROI using Salesforce, including conference engagement, new contacts, and pipeline influenced, to gather insights
  • Partner with the Head of Marketing to execute and host the annual customer event this Fall
  • Coordinate pre- and post-conference meetings, used both to brief attendees and collect feedback
  • Serve as a day-to-day point of contact for internal stakeholders and external partners on assigned events.
  • Identify opportunities to improve event processes, templates, reporting, lead handoff, attendee communications, and internal enablement materials.
  • Develop pre-event enablement materials for attending sales and leadership, including talking points, competitive context, target account lists, and on-site meeting agendas to maximize every conference investment.
  • 3+ years in B2B events marketing
  • Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events, including supporting large-scale hosted events.
  • Excellent project management and communication skills, with the ability to manage multiple events and priorities simultaneously, including fluency with project management software to build timelines, track deliverables, and keep cross-functional teams aligned, with limited day-to-day oversight.
  • Experience collaborating with product marketing, growth, finance, legal and customer success teams to deliver cross-functional initiatives
  • Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership and cross-functional stakeholders.
  • Proficiency in HubSpot, Salesforce, LinkedIn, AI tools.
  • Hands-on experience with event registration and attendee management platforms, with the ability to use, assess, and recommend tools or process improvements for events of varying scale.
  • Ability to synthesize event results, stakeholder feedback, and engagement data into clear post-event recaps.
  • Ability to anticipate needs, solve problems independently, and escalate issues appropriately.
  • Experience at a high-growth startup or in a role that requires supporting and helping scale an events function.
  • Experience in the banking/fintech industry: you know the conferences that matter, understand the audiences and event formats that matter, and can help position Akoya’s thought leaders effectively.
  • Experience managing multiple events across different formats, including conferences, webinars, hosted events, sponsored events, and executive/customer programs.
  • Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools.
  • Familiarity with Figma
  • Familiarity with ZoomInfo
  • Familiarity with ON24 or similar hosted webinar platforms